Here at Concept Jewelry Design, we work with both Platinum and Gold.
Durability: In terms of wear, platinum is by far the most resistant to degeneration. As it scratches or dents, platinum wears its wounds instead of losing metal. Rather than actually losing a piece of metal when an abrasion occurs, it merely displaces it, but can easily be refinished.
Color: Platinum is a naturally occurring opaque grew-white metal and is considered the “whitest” metal. It has a metallic luster and a high reflective power. Platinum can take on a very fine high polish, or a matte satin finish.
Durability: Gold, although not as durable as Platinum, is still able to withstand generations of wear. Alloyed Gold is harder than platinum as it is combined with other metals to give it its hardness, but with this hardness comes resistance. The lower the karat of Gold, such as 10k, the more difficult it can be to work with and achieve a flawless finish.
Color: Gold occurs naturally in its pure 24K yellow form. By alloying it with white metals such as palladium, nickel or silver, we are able to achieve an off white or greyish color of gold known simply as white gold. If copper alloys are used, the gold will take on a pink or reddish color, known as rose gold.